Creating a fictional representation of your target customers or industry/companies. A critical piece for driving new business and acquiring new customers.
Development of content themes and topics that will speak to your buyer personas during different stages of the buying journey.
A comprehensive strategy that helps attract and convert leads by primarily using education to connect and build relationships.
Development of a strategy to align communications and operations among marketing and sales teams.
CRM (Customer Relationship Management), marketing, sales and service systems setup and integration.